Howl! Happening

6 E 1st Street NYC
Weds April 17, 2019 6-8 PM
(performance begins at 6:30)

For one night only, dive into an immersive evening of spectacle and delight celebrating/to celebrate the publication of DAN EFRAM’s noir b/w photo artbook, CURIOSITIES. Already named LEICA’s “Book of the Month,” EFRAM’s debut collection captures the kind of street opera and bravura of a Fellini cast, or Weegee’s sordid superstars.

This exclusive HOWL! Happening evening brings the spirit of the street into the gallery like never before:
the audience crosses/will cross/pass between
the borders/worlds of city street to
art/performance gallery/exhibition,
and bathes/floods/embraces
the viewers/audience
in/with sound,
releasing a never-before-seen/ multiscreen presentation of images/imagery from the book.

Recontextualized/scored/soundtracked with snatches of overheard conversations/sound samples/layers of language/bits of dialogue/ sound collages/quotes/confessions/into a luminous/dizzying/intimate/ intriguing/ evocative/haunting/moving/memorable/unforgettable experience where the audience becomes spectators… and perhaps the observed.

Led by the jubilant drum corps NOSSOS TAMBORES, the performance merges into neo-noir experimental soundscapes from JIM COLEMAN (This Wilderness, Gain Control, Cop Shoot Cop) and SARAH REGISTER (War Bubble, Talk Normal). EFRAM’s images/portraits shift/pass/move/envelop/circle around us like a staggered film/history documentary made up of never-before-seen photographs/images and we begin to hear bits of conversation. Like layers of….sorry what? A little overheard gem…about…who was talking about hallucinations? Keep your voice down. Collected/curated/edited from a breathtaking array of sources (and selections from her own work), NICOLE BLACKMAN (Golden Palominos, Recoil, KMFDM) gives voice to the endless and anonymous/ pedestrians/street vendors/police/nightcrawlers/sterotypes/creatures of the night/cast/characters/tropes/icons along with actor/screenwriter TONY DRAZAN (dir: Hurlyburly, Zebrahead).

You probably think you know the difference between the street and the stage. CURIOSITIES begs to differ…


DAN EFRAM: Photographer
DANIEL EFRAM has photographed intriguing characters in Spain, Portugal, France, Cuba and the US for years, and continues to be inspired by photographers like Weegee, Diane Arbus, Brassai, Sylvia Plachy and Garry Winogrand. With them Efram shares the desire to master of the candid portrait, but also as a hunter and collector of the odd, the unusual, and the darkly fascinating. Efram’s work manages invite his subjects to inhabit their space with both an often unexpected edge and empathy.

NICOLE BLACKMAN: Writer/spoken word performer
Creator of multisensory performances The Courtesan Tales, Beloved, and Bloodwork, she has recorded with The Golden Palominos, Bill Laswell, Recoil, KMFDM, Scanner, and Firewater. Blackman’s book Blood Sugar became a cult classic (now out of print), and her work appears in anthologies and publications including Aloud: From the Nuyorican Poets Café, Live Through This, New York Quarterly, and Bust. She wrote the foreword and co-edited CURIOSITIES with Efram.

An American musician who plays keyboards and sampler. He was a member of the 1990s noise rock band Cop Shoot Cop, and since has as a solo musician specializing in instrumental electronic music and film scores. His two current projects are This Wilderness and Gain Control.

Led by Rob Christiansen (29 Hour Party People, Eggs, Grenadine), Nossos Tambores is a mini-drum corp named after a song by their favorite group and inspiration Nacao Estrela Brilhante do Recife (National Bright Star Reef).

Screenwriter/Actor/Director Imaginary Crimes starring Harvey Keitel, Hurlyburly starring Sean Penn, episodes of The West Wing, and wrote/directed the 1992 film Zebrahead.

Currently performing with War Bubble, having previously released two albums with noise rock project Talk Normal; touring guitarist with EMA, and bassist with Frankie Rose. She has mastered more than 2,000 albums, including Grammy-nominated releases from David Bowie, Lee “Scratch” Perry, Meshell Ndegeocello, Tiesto, and The Shins.

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“Curiosities” the Debut Photography Book from Daniel Efram & Tractor Beam Press

Tractor Beam is proud to announce the debut photography book of Daniel Efram. “Curiosities” is also the first-ever book published via Tractor Beam Press.

The book of black and white, nouveau noir film stills,  paint an abstract storyline of 24-hours in Efram’s life, with stills from 60 different scenes. Curiosities was funded via a successful, combination Kickstarter/ Indiegogo campaigns. 

The book is available to purchase from us directly.


The Apples in stereo Announce Vinyl Reissues on Yep Roc!

Beginning on November 3, Yep Roc Records will reissue four long out-of-print vinyl albums by legendary indie artists The Apples in stereo. These vinyl reissues include Tone Soul Evolution on November 3, Her Wallpaper Reverie will follow November 24, with The Discovery of a World Inside the Moone, and Velocity of Sound in January and February 2018, respectively.  

Pre-order the reissues bundle HERE.

The band will make a rare, live appearance when they play Athens Popfest 2017 in Athens, GA on August 10, 2017 at The Georgia Theater. The festival schedule is here.

For the first time ever, the band’s second album, Tone Soul Evolution is presented with Robert Schneider and Jonathan Wyner’s original intended master. Offering up “plenty of fine pop music, delivered in such a way that is plenty enjoyable” (A.V Club), this is the master Schneider intended for the world to hear and has finally been unearthed for this pressing. This edition comes as a super deluxe gatefold release featuring the artwork of longtime collaborator Steve Keene.

“With many tracks reminiscent of Syd Barrett-era Pink Floyd, Wallpaper suggests that Robert Schneider and company have inched past the “B” section of their record collections looking for inspiration (A.V. Club), their third album, Her Wallpaper Reverie, is set for a November 24 reissue. Offering a deeper trip into the psychedelic side of their Beatles/Beach Boys-inspired brand of pop, eight of the 15 tracks are musical interludes that bind the album together.

The Discovery Of A World Inside The Moone was a departure from the band’s previous efforts. Hailed by Pitchfork as “the band’s most diverse outing, and debatably their finest,” their fourth album will be available January 12, 2018. Featuring a production style that was less “wall of sound,” like their previous albums, the album’s bit more raw, reflecting the live sound of the band, with songs that lean more R&B and less psychedelic.

For their fifth album, Velocity of Sound, available February 16, 2018, The Apples in stereo cranked up the guitars and made what Robert Schneider proclaimed is their ode to The Ramones This set of short tunes, most of which clock in at under three minutes, had Pitchforksaying, “if you’ve got a sweet tooth, Velocity of Sound does provide a few irresistible vending machine snacks.“

“Known for eccentric, ‘60s inspired guitar pop” (NPR Music), The Apples in stereo first emerged in the early ‘90s as part of The Elephant 6 collective, a group of musicians with a shared love of lo-fi, neo-psychedelic rock. Led by by singer/songwriter Robert Schneider, the band formed in Denver, CO, and included Jim McIntyre (bass), Hilarie Sidney (drums), and Chris Parfitt (guitar). Shortly after the band’s inception John Hill (guitar) replaced Parfitt and Eric Allen (bass) replaced McIntyre in 1995. The band came to include multi-instrumentalist Bill Doss of the Olivia Tremor Control and later the Circulatory System until his untimely death in 2012.

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Clem Snide’s Debut “You Were A Diamond” To Be Released On Vinyl For The First Time

Tractor Beam is proud to announce that Clem Snide’s “You Were A Diamond” the band’s debut album originally recorded in 1997 and released 1998, will be released on vinyl for the first time on November 18, 2016 via Happy Happy Birthday To Me Records. Pre-order the album here.

“You Were A Diamond” with songs by Eef Barzelay and featuring sounds by sonic sound-smith / cellist / multi-media artist Jason Glasser, was engineered and produced by Adam Lasus (Clap Your Hands Say Yeah, Anders Parker, Space Needle,Helium) and Martin Brumbach (Hal Wilner, Idaho, Eef Barzelay). 

Deep Background:

**Excerpt from interview conducted a few years back w/Happy Happy Birthday To Me Records founder & CEO Mike Turner for article about the label called HHBTM Records: 10 Years Of Angst & Regret.**

Q: So given that you were already hanging out in Athens a lot, In the Aeroplane Over the Sea must have been a big deal for you when it came out.

Mike Turner: Not really. At the time, I was just completely obsessed with this record by Clem Snide called You Were a Diamond that to me just did everything Neutral Milk did, but did it so much better. More heartfelt, more raw. In fact I actually kind of slammed the Neutral Milk record in my zine because there seemed to be all this hype behind it while this other record that I loved so much was just getting brushed aside. But of course I kept hearing Aeroplane everywhere I went and eventually yeah it clicked with me and I realized it was brilliant and everything people say it is. So yeah, I guess I felt a little embarrassed about that.

Q: Embarrassed because you’d said Clem Snide’s record was better?

MT: No. I’ve never been embarrassed about that. That record’s amazing. It still kills me that nobody seems to know about it

* * *

Some records you put out because you like them, some records because you love them, and some records you put out because it’s an obsession and you want the whole world to hear this thing that has so much to offer.

You Were A Diamond is a record that is both haunting and haunted (that cello, the way it mimics the scraping of fragmented skull against fragmented brain). Like paintings done on glass instead of canvas, fragile and yet somehow more luminous. Clem Snide’s music is impossible to reduce to a literal description—can’t call it alt-country when there’s a cello, call it lo-fi even though you’re able to hear every note, call it folk, even though there is a predominant electric guitar. All of this adds up to the most unlikely of sonics. Call it Clem Snide.

Or maybe call it the missing link between John Cale and Hank Williams.

Even the band name, Clem Snide, sounds like a demented Flannery O’Connor character, But it’s actually from a William Burroughs novel. Urban Gothic?

And then there’s the songs. ‘Better’ is a song of staggering empathy. The way Eef Barzelay urges his (friend? love? self?) to take off their sweater because it’s warm outside, but—and this is the difference between lyrics & singing—the way he strings out ‘waarrrrm outsIIIDE’ is one of the most beautiful things I’ve ever heard. And then there’s ‘Nick Drake Mixtape,’ and oh my god ‘Your Night To Shine’ with its lines about mustard gas and blood in the lungs. How have these songs not appeared in every film? Every poignant moment portrayed on TV? How can something this powerful—this warmly bleak, this achingly human—be so overlooked?

You Were A Diamond didn’t go completely unheard at the time (even Pitchfork eventually called it ‘a beautiful and gently melancholy album that crawls under your skin’), but it doesn’t get talked about now. Which makes sense, in a way.

The world still isn’t ready for Clem Snide because the world remains as broken, unjust and fucked-up as it’s been since the day Clem Snide was born. And we’re all still too afraid of what might happen if even for an instant we stopped smiling in public, and so we spin on ever-faster in this never-ending carnival ride of desperate apocalyptic joy. But if we would just be real for a second about the anxiety & pain of being alive, then Clem Snide would be indispensable even though in a sense they already are.

A bit of Early history from Dan Efram (Tractor Beam)

I met the band Clem Snide in Boston circa 1991. Their brash style at the time represented more prog/art rock than what would develop into alt-roots. After moving to NYC, I heard from Eef Barzelay a few times and received their latest cassette which included solo demos of many of the songs that would end up on Diamond. After leaving a record label job at Zero Hour Records where I helped to work on and sign artists I loved (i.e. Swervedriver,  Notwist, Varnaline, Anders Parker, Space Needle, Dirt Merchants, The Black Watch), I decided that Clem Snide would be a great next project to help develop. Eef’s songs were unmistakeable and I was determined to do my best to bring their sound to the world.

Besides signing on for management, I helped to fund “Diamond” with producer Adam Lasus. From the very  beginning, this album was a labor of love. Its vibe, created at Lasus’ Fireproof Recording in barren, isolated Red Hook, Brooklyn circa 1997/8 was hard to get to, but once there it was isolated enough to give the band time and space to make this masterpiece. I’m proud to have helped launch my new label and their career with it.

Shortly thereafter, the band was signed to Sire Records by none other than Seymour Stein (Madonna, Ramones, Talking Heads), on the strength of Diamond. Though in the end this deal nearly ruined the band, having Seymour Stein woo us by singing old country and western songs to us – unaccompanied in his office – felt like a pretty big deal at the time.




The Elephant 6 Collective’s family tree is beyond diverse. The first seed to take hold was E6-001, the 1993 self-titled EP by The Apples in stereo (referred to by fans as the “Tidal Wave” EP), then known simply as The Apples. It was recorded and produced on four-track cassette by Elephant 6 co-founder Robert Schneider, who would soon apply his genius to the records by Neutral Milk Hotel, The Olivia Tremor Control, The Minders, Beulah, and countless others in the E6 pantheon.

In 1994, the renamed Apples in stereo released a subsequent EP on the Bus Stop Label along with a peppering of 7″ split singles before their first full length, Fun Trick Noisemaker, came out in 1995. The band has consistently stated that vinyl is the primary medium for, in the words of the Summer 1993 E6 catalog, their “dense chiming classic pop… soaked in fuzz.”

Long out of print, Science Faire collects these earliest recordings in the original format that they were released, and were meant to be heard: on seven-inch vinyl! Complete with posters, stickers and books, Science Faire has been lovingly reproduced. Each side has been stretched to the sonic limit with maximum music per side, just as with the originals.

And as with the original 1996 pressing of this collection, there is never-before-seen artwork (for the “Time for Bed” single) from the early 90’s by Elephant 6 co-founder W. Cullen Hart of The Olivia Tremor Control. As a bonus, the track “Onto Something” is included here which wasn’t included on the original Science Faire release.

All three singles are housed in a special package created by Chunklet’s in-house designer Henry Owings.

Edition of 500.

Releases: December 14, 2016

This album is a collection of EPs and singles by THE APPLES in stereo, released between the summers of 1993 and 1995.

“Touch the Water” & “To Love the Vibration…” lyrics by J. McIntyre.
All other lyrics by R. Schneider.

Recorded between various four-track tape machines at The Elephant 6 Recording Co., 1993-1994.
The Apples EP originally released on Elephant 6 Records, 1993.
The Hypnotic Suggestion EP originally released on The Bus Stop Label, 1995. Thank you so much, Brian.
TIME FOR BED EP collects the following recordings:
“To Love the Vibration of the Bulb” (1993) was recorded for the APPLES EP, but wasn’t included in the release.
“Time For Bed/I Know You’ll Do Well” was originally released on a 7” split EP with The Olivia Tremor Control (Small-Fi Records, 1994). Thanks, Ben.
“Rocket Pad” was originally released on a flexi-disc split with The Heartworms (Wurlitzer Jukebox Records, 1995). Thanks, Keith.
“Onto Something” was originally released on a 7” split EP with Sportsguitar (100 Guitar Mania Records, 1995). Thanks, Furu.

Exquisite hand-drawn artwork by W. Cullen Hart.
Collage art by Robert Schneider.
Package design by Henry Owings.
Thanks to KLPI-Ruston,LA for the cover photo.
The Songs: “Tidal Wave” and “Not The Same” by R. Schneider/C. Parfitt.
“Stop Along The Way” by J. McIntyre/R. Schneider.
“Touch the Water and “To Love the Vibration of the Bulb” by J. McIntyre.
All other selections by R. Schneider.
All compositions © 1993, 1994, 1995 The Elephant 6 Publishing Co. (ASCAP).
Thanks to our families, our friends, our kitties, spinART, and Henry Owings.

This compilation under exclusive license from The Elephant 6 Recording Co.

Chunklet Industries 1694 May Ave SE Atlanta, GA 30316 U.S.A.

Escaped, Egotistical Horse Posters NYC With Selfies

An escaped, egotistical horse named appropriately “Horse With No Name” has been caught red handed wheat-pasting 24” x 18” posters of itself around NYC in order to satisfy its tremendous ego (above).

public-hanging-5-postcard-080416The show’s main photograph (left) caught Horse With No Name earlier this Summer after stealing some carrots; running down a Chinatown alley way to the surprise of a local woman. 

“Surprise” was taken by photographer Dan Efram and is included in his latest show “What You Don’t Know Makes You Happy” currently on display at Dub Art @DubPies, 211 Prospect Park West, Brooklyn,  NY. The show closes Sunday, November 13th at 5pm.

“What You Don’t Know Makes You Happy” focuses on the absurd includes another candid of Horse With No Name as well as seven other prints based on four absurd scenes Efram captured and exposed for his latest controversial show, which is part of his Public Hangings series.

“That horse is nothing but trouble, “ chimes Efram.  “it should be locked up or sold to Elmer’s!” Local community gardens have been crying foul for months about this thievery but no one knew that No Name was also such an arrogant, fame-whore. This latest ego trip is nothing but a cheap stunt to gain snapchat followers.

Readers with tips should email with any information leading to the capture.

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For more information, contact us.


Public Hanging No. 5 / What You Don’t Know Makes You Happy


For Immediate Release:

Dan Efram / Public Hanging No. 5
What You Don’t Know Makes You Happy
October 7 – November 13

Opening Night: October 7, 7-9pm

Dub Art @Dub Pies
211 Prospect Park West
Brooklyn, NY 11215

Photographer Dan Efram is pleased to announce “What You Don’t Know Makes You Happy” opening October 7, 2016 at Dub Art in Brooklyn.

Efram’s fifth “Public Hanging” exhibition focuses on the absurd with horses, pandas and carnival characters.

Collaborators in the photos include actor Laura Poe and poet Nicole Blackman.

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More photos:

IG: @efram_photography

Art Event: The Nouveau Noir, Thursday, July 21st

Curated by Daniel Efram With
The Dream Lovers and Ron Ward
July 21, 2016, 7 PMThe Nouveau Noir is a visual, sonic and multidimensional experience featuring experimental music by The Dream Lovers, spoken word by writer/performer Ron Ward, and animated abstract visuals by Daniel Efram.Efram is an artist/photographer whose photos deal with abstract architecture, characters, and minimalism. Informed by film noir, Man Ray, and Orwellian provocations, his exhibition Public Hanging No. 3 opens August 4th at The Grange, Warwick, New York. As a curator, he most recently produced the Modular Synthesis show by painter Steve Keene at Subliminal Projects, Shepard Fairey’s Los Angeles Gallery. Many may know Efram from his longtime work as a producer of documentary film, music and international performances.

Bill Bronson (The Dream Lovers, The Gunga Din, Swans, Spitters) is the captain of the musical journey of Nouveau Noir. An ambitious sonic explorer, deftly procuring sounds from guitars and keyboards, he has performed experimental music with Lary 7, Bradford Reed and others.

Ron Ward (Five Dollar Priest, Speedball Baby) is a musician, actor and longtime performance denizen of the Lower East Side. He will be performing with James Chance and The Contortions on July 28th at The Bowery Electric and recently starred in Sue De Beer’s short film in the United Arab Emirates.

Steve Keene’s “Modular Synthesis” to Open at Shepard Fairey’s Subliminal Projects

Steve Keene’s “Modular Synthesis” to Open at Shepard Fairey’s Subliminal Projects

Opening Reception: Saturday, January 16 • 8 – 11 pm

Exhibition Dates: January 16 – February 13, 2016

Usable images here.

SUBLIMINAL PROJECTS in collaboration with Daniel Efram presents Modular Synthesis, the solo exhibition and Los Angeles-debut of artist Steve Keene’s Tattooed Plywood series. The show will be on view at Subliminal Projects from January 16 – February 13, 2016 and will include Keene’s multimedia works including an environmental retrospective of his signature hand painted multiples.

Modular Synthesis features more than 30 of Keene’s never-before-seen tattooed plywood pieces, as well as handmade furniture and over 750 hand painted multiples.

Keene’s unique and prolific hand painted multiples are highly recognizable from the artist’s intrinsic connection and iconic works for influential bands and musicians. For Modular Synthesis, the artist pays tribute to some of the most important album art of all time including pieces in honor of The Rolling Stones, The Clash, Bob Dylan, Joy Division and many others.

For this exhibition Keene is marking his Los Angeles debut of Tattooed Plywood. The artist carves and etches each piece onto a half-inch wide plywood as his canvas; producing images of irreverently titled stacked playing cards and whimsical floral patterns against chain-link fences. Keene also produced custom frames for each of the works.

“I love to create environments and where people see my work is a huge part of how they participate,” Keene muses. “I show hundreds, if not thousands of pieces at a time and want people to be completely immersed. Hopefully they get a feel for the way the paintings are hung, because this is a big part of the performance of presenting a gallery show.”

A trained screenprinter by trade, the hand painted multiples represent his version of poster art, which has endeared him to the Flatstock community as an honorary member for the past 35 years. Having produced by his count over 300,000 of these beautiful mini-masterpieces, including nearly 80 per day for the last 35 years, Keene is the all-time most productive artist of this medium.

The three-dimensional modular furniture, fashioned out of Tattooed Plywood, is designed to enhance the experiential aspect of show. Gallery goers are encouraged to participate with the art, to sit and absorb into the environment.

“After two exhibits at The Santa Monica Museum of Art (2008 and 2011), its super exciting and appropriate to show the Los Angeles premiere of Modular Synthesis at Subliminal Projects,” says show curator Daniel Efram.

Keene has shown in galleries in Germany, Australia and in several other U.S. cities. Modular Synthesis at Subliminal Projects marks his gallery premiere in Los Angeles.

The opening reception for Modular Synthesis is Saturday, January 16 from 8 to 11 pm. The exhibition will be on view through Saturday, February 13. An RSVP is required for the opening reception to:

About the Artist:

Steve Keene is a Brooklyn-based multi-media artist who has uniquely showcased his work internationally and locally. His focus series include hand painted multiples, wood sculpture and Tattooed Plywood. Though Keene earned his Masters of Fine Arts from Yale, his sensibilities lie somewhere between environmental architect, poster designer, woodworker and classical painter.

With an estimated 300,000 pieces in public and private collections, Keene’s hand painted multiples editions make him one of the most prolific artists ever. Taking a cue from screen printing and woodworking, he is well-known among independent music fans for creating original album artwork, video sets, stage sets and posters for such musical luminaries as Silver Jews, Pavement, The Apples in stereo, Soul Coughing, The Klezmatics and The Dave Matthews Band, amongst others.

Keene likes to think of his work as an endless painting with no boundaries – one that becomes an environment for people to participate. Watching him work on hand painted multiples is mysterious and engaging – the colors and strokes build over time in a rhythmic pattern and the form emerges much like a building takes shape as the bricks are laid. People watch, wait and ultimately walk away with an actual piece of his ongoing endless painting right in their hands.

In Summer 2014, Keene was the Artist In Residence for The Brooklyn Public Library, gaining recognition for his first official New York City show by performing his live painting exhibition on The Central Library Plaza, 3 days per week for over 3 months. This unique performance brought art to literally thousands of people over the course of his residency.

Keene has been covered on the pages and airwaves of National Public Radio, The Wall Street Journal, New York Times, Los Angeles Times, LA Weekly, Spin, The Brooklyn Paper and Filter, amongst many others. Brooklyn Borough President Eric Adams named June 14, 2014 Steve Keene Day throughout the City of Brooklyn.

SUBLIMINAL PROJECTS is a multifunctional gallery space promoting diverse forms of art while providing a forum for contemporary dialogue. It was established by Shepard Fairey and Blaize Blouin in 1995 and played an integral part in introducing skateboarding culture and design to the art world. Now located in the historic neighborhood of Echo Park, SUBLIMINAL PROJECTS continues to offer a platform for artistic exploration and innovation. Gallery hours are Wednesday through Saturday from 12 to 6 pm.


Subliminal Projects
1331 W. Sunset Blvd.
Los Angeles, CA 90026

For more information: Daniel Efram, Curator
Tractor Beam, dan {at} tractor –